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Give Me A Sign - Advertising Device Applications

Renee Wall • June 18, 2024

Having a sign is part and parcel with owning a business. It’s not only a proud statement of who you are, but it’s also letting people know, “I am here! I have services and goods for you!”. So, with it being a bit of a “given”, did you know that most Councils will require a separate application for your sign? And did you know that a town planner can assist you with this?



What Counts As An Advertising Device?


What you call a sign may also be referred to as an Advertising Device by the local Council. Signs that generally need approval are those that advertise the business, such as awning signs, pylon signs and fence signs. Directional and general signs may not require approval, but this may depend on the Council and the specifics of the sign.



How Do I Know If My Sign Requires Approval?


Most Councils will incorporate this information either into their planning scheme or their general permits and building regulations. Some may even provide pages with information and links dedicated to signage and advertising device applications.


Examples of this is Brisbane City Council, whose Advertising Device guide can be found HERE, and Central Highlands Regional Council, whose Advertising Device guide can be found HERE.


Let’s delve into the above examples to discover what signage advertising devices require approval.


Central Highlands Regional Council provides a list of sign types that require approval and also refers to the ‘advertising devices code’ – this code is a part of the Central Highlands Regional Planning Scheme and provides illustrations and descriptions of the types of advertising devices. This code also stipulates specific acceptable limitations of each type of sign.








Brisbane City Council provide comprehensive information about advertising devices and whether yours would need an approval. This includes a quick 4-step form, a PDFs of advertising device types, permitted devices, and technical specifications.






How Do I Apply For Signage Approval?


Again, this will depend on the Council, but in general there are two ways you may be able to apply for Advertising Device Approval:


  1. A Form - The Council may have forms set up specifically for this type of application. An example of this is Brisbane City Council, who have online forms for express and full applications; and
  2. Development Application – particularly required when the Advertising Devices Code is built into the planning scheme; this is a common option in many Councils. Examples of this are Central Highlands Regional Council and Logan City Council.


Forms are generally quicker and easier, guiding you step by step through exactly what details and attached documents (such as design specifications and site plans) they need for the application. 


Development Applications require a bit more work and are a more formal style of application. These applications are similar to other Development Applications and generally require a cover letter, a short formal report with details about the property and the application, and must address the codes specified as relevant in the Planning Scheme. 



What If My Sign Is Already Up?


Sign already in place and just now realising it may need approval? That’s ok, your local Council should also have processes in place for existing advertising devices. Get in contact with your local Council to discuss the best approach to achieving approval.



Can I Get Some Assistance?


Absolutely! If it’s confusing, overwhelming, time consuming, or just plain boring then contact Planning Approval Group and organise for us to do it for you.



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